A vertical chorus of light

CLIENT

Vodafone – Telecommunication

LOCATION

Vodafone Village, Via Lorenteggio, Milan

PROJECT

Vertical illuminated signs replace traditional flags at Vodafone’s largest Italian headquarters, home to 3,000 employees.

TECHNOLOGY

The curved structures of the signs function as columns supporting modern ‘banners’ with LED technology that mimics the glow of neon.

KEY POINTS

• A fusion of architecture, branding, and light design.
• Establishes a harmonious visual identity that unifies brand elements.
• A forward-thinking, original installation that forms a ‘visual gateway’ to welcome visitors and employees to Vodafone Village.