A home for quality tyres

CLIENT

Pneusmarca / Pirelli – Tyres

LOCATION

Treviso, Pneusmarca Driver Center

PROJECT

Integrated exterior design: facade, illuminated signage, and drive-in area.

TECHNOLOGY

A combination of corrugated metal cladding and illuminated signage elements.

KEY POINTS

• Creation of a physical space with strong brand communication.
• Communicating power, efficiency and the premium status of Pneusmarca and Pirelli.
• A visually and technologically striking drive-in area that serves as a ‘physical’ invitation.