A luminous totem at the heart of the space

CLIENT

Vans – Streetwear brand

LOCATION

Milan, flagship store on Via Orefici

PROJECT

Design and installation of a large, illuminated wall inside the store, visible from the outside.

MATERIALS

Light structure with flexible tubing using neon-LED technology.

KEY POINTS

• Enhancing the appeal of the interior as an agora and meeting point.
• An aesthetic inversion: the sign becomes a totem with intrinsic value, beyond its function. The lettering itself plays with paradox.
• Scale, wonder, and the ability to blur the lines between inside and outside while speaking directly to younger generations.