An eagle in Milan

CLIENT

Giorgio Armani

LOCATION

Flagship store on Via Manzoni, Milan

PROJECT

Corner-mounted illuminated sign depicting the iconic segmented eagle with its head turned to the side..

TECHNOLOGY

The defining feature of this installation is the curvature of the illuminated elements, which creates a striking folded effect.

KEY POINTS

• The sign changes colour, becoming an emotional billboard.
• Positioned at a low height to ensure visibility from up close and upon entry.
• The central axis aligns perfectly with the corner of the building for perfect symmetry.